About Us

PRETTY iLL ViNTAGE believes that style should be a celebration of individuality, creativity, and the timeless beauty of vintage treasures.

Our journey began with Dawn Maldonado, affectionately known as 'Goya Honey,' a native of New York with an unwavering passion for thrifting and an insatiable love for all things vintage.

Dawn's story is one of turning a personal passion into a thriving business. She couldn't bear to pass up the cool vintage collectibles she encountered during her shopping adventures, so she decided to share these gems with the world. With a heart brimming with enthusiasm, she embarked on the mission of creating an online vintage boutique that would not only showcase her finds but also spread styles and awesomeness worldwide.

At PRETTY iLL ViNTAGE our philosophy is simple: Liberty & Vintage 4 All! We cater to everyone from adults to babies because we believe that vintage fashion transcends generations. Our carefully curated selection ranges from rare dead-stock items to timeless designer pieces, ensuring that there's something for every body in our collection.

Whether you're a seasoned vintage enthusiast or just discovering the charm of retro styles, PRETTY iLL ViNTAGE welcomes you to explore our curated world of vintage treasures.